The Europarket 2008 exhibition in Kortrijk, Belgium, is the professional fair for wooden flooring industry. This year also Timberwise participated with its own stand, and the wide range of colours, high quality of the products and the "forest" display attracted attention and gained lots of interest among the visitors.
The target of the participation was set to increase the knowledge of Timberwise products in Central-European market, and to survey the co-operation partners for the Benelux countries. The fair was a success for Timberwise, and both targets were accomplished over expectations. The Europarket fair attracts professionals all over Europe.
The new colours for Oak which were launched in Europarket, received an enthusiastic reception among the visitors. The novelties were: Nordic, Wenge, Walnut and Antarctis. The colour Nordic is wax oiled and closest to the colour of untreated oak, and the Wenge black, Walnut dark brown and Antarctis white are stained and lacquered. Also the new width for oak, 222 mm wide product, gained very much interest. Especially the possibility of installing the three existing widths together, as Timberwise had done the stand floor, was getting lot of interest from many visitors. Also the possibility for both traditional glue joint system and glue free WiseLoc-locking system gained many thanks, especially the Benelux countries' professionals appreciated it. The fair visitors had also the possibility to try the installation of the WiseLoc-locking system, and to discover by themselves that it is the easiest and fastest locking system on the market because of the advanced 5G end joint.
